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It's not really what you think, though. Credit: Apple/YouTube Key Takeaways Apple's iPhone 17 Pro no longer starts at $999. Instead, the base model Pro starts at $1,099, while the base model 17 Pro Max starts at $1,199. This isn't a direct price increase, however: Apple simply dropped the 128GB models. Table of Contents Did

Apple’s “Awe Dropping” iPhone event today went big on hardware, debuting new AirPods Pro and Apple Watch models, as well as the entire iPhone 17 line. But despite a few token mentions while discussing chips, the event hardly touched on AI. That’s a big change of pace after last year’s iPhone 16 reveal, which focused

The skepticism that I had about Apple’s rumored crossbody iPhone strap can be put to rest now that it was officially announced at yesterday’s big iPhone 17 event. I’m suitably impressed. And if we can clear up some of the confusion about why it exists in the first place, then I think more people will

Apple's most famous chips are the A- and M-series processors that power its iPhones, iPads, and Macs, but this year, its effort to build its own wireless chips is starting to bear fruit. Earlier this spring, the iPhone 16e included Apple's C1 modem, furthering Apple's ambitions to shed its dependence on Qualcomm, and today's iPhone Air

i have touched the new phones A new form-vs.-function spectrum emerges as Apple's phone designs diverge. The iPhone Air. Credit: Andrew Cunningham The iPhone Air. Credit: Andrew Cunningham CUPERTINO, Calif.—We're a long way from the days when a new iPhone launch just meant one new phone. It shifted to "basically the same phone in two

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New Dbrand cases for the iPhone 17, 17 Air, 17 Pro and 17 Pro Max showcase a bold style, but there's no official confirmation that the cases correctly reflect Apple's upcoming phone. Tyler Lacoma Editor / Home Security For more than 10 years Tyler has used his experience in smart home tech to craft how-to

We're now just days away from the Apple's September 9 event, where the company is all but certain to unveil the iPhone 17 line. This year's theme of "Awe dropping," which was featured in Apple's invitations to the media sent on August 26 doesn't reveal much by way of clues, though some think the heat-mapped

Commentary: Thin is not in for me. I started my career with CNET all the way back in 2005, when the (original) Motorola Razrs were all the rage. Since then, I've written about everything from consumer electronics to internet culture for outlets like CNET, Engadget and Yahoo. Outside of work, I'm a big fan of

Apple's annual fall iPhone launch event  is just around the corner. The keynote kicks off Tuesday at 10 a.m. PT. Apple is expected to unveil the iPhone 17 lineup, which could include a slimmer version of the phone, as well as the Apple Watch Series 11 and the AirPods Pro 3. The invite, which Apple sent on